Lead Designer with over 15 years experience in digital media capitalizing on emerging technologies, developing strategic partnerships, crafting clear brand messaging, and driving customer engagement through best-in-class user experiences. Expert knowledge of production processes and in-depth experience monitoring industry trends.

Core Competencies

  • Design Leadership
  • Art Direction
  • UX Design
  • UI Design and Development
  • Design Thinking
  • Project Management
  • Problem Solving
  • Prototyping
  • Agile Development
  • Digital Marketing
  • Front-End Development
  • Information Architecture
  • Visual Communication

Technical Skills

  • Adobe CS
  • HTML
  • CSS
  • SASS
  • Sketch
  • InVision
  • JavaScript
  • GitHub
  • Google Analytics
  • 3D Studio Max
  • Photography
  • Videography
  • Typography
  • Drawing


IBM 2019-present

CIO Digital Sales & Sales Enablement

Lead Design

  • Leads design innovation, transforming how it functions across remote teams with varying priorities using Lean UX and IBM Garage methods
  • Drives alignment through thoughtful communication and design thinking sessions


  • Breaks down complexity into manageable blocks, while continuing to prioritize in a fast-moving environment
  • Collaborates in brainstorming big ideas and distilling them into actionable plans while facing organizational complexity
  • Engages in systems level thinking as an advocate for design systems when considering scale and prioritizing business goals


  • Mentor for over one year and Blue Core Mentor badge recipient
  • Creator of the peer mentor group to exchange ideas, discuss solutions, and dissect industry trends
  • Mentorship(s) on-going one-on-one discussions and university presentations about Enterprise UX Design

Wrangler 2017-2019

Direct to Consumer Marketing Team

Champion of design at Wrangler

  • Orchestrating digital design: UX design, UI design, digital art direction and the front-end workflow
  • Facilitate workshops and design reviews
  • Contribute UX design expertise for all onsite changes
  • Collaborate across departments while managing the digital design process

Directing digital marketing design initiatives

  • Research, design, and develop messaging from concept to launch
  • Deliver best-in-class direct to consumer digital and in-store experiences for campaigns like ModCloth, Vans, and Wrangler ICONS™ 2013-2017

Digital Experience Team

Identified strategic growth opportunities

  • Influenced stakeholders to partner with Happy Cog Design Studio
  • Facilitated the reskin of increasing desktop sales by 12.7% and mobile sales by 23.6% over 3 months
  • Improved site navigation, checkout process, and overall user experience • Collaborated to build and maintain a pattern library

Key contributor on “Project Endeavor”, replatforming 14 e-commerce sites

  • Worked in lock-step with external vendors and departments across the org: developers, merchandisers, marketers, and leadership
  • Facilitated design reviews on key functionality like mobile navigation, checkout flow, and apparel customization

Elon University 2009-2013

M.A. Interactive Media Program

Instructed & Mentored students seeking careers in the field of interactive media

  • Training in production process, problem solving, and professionalism
  • Taught courses, workshops, and independent studies covering topics: interactive design including responsive and mobile, photography, video, UX design and UX methods, and emerging technology
CNN • Senior Motion Graphics Designer 2009
Turner Sports / TNT / TBS • Senior Multimedia Designer 2008
CBS WBTV 3 • Broadcast Designer 2005-2007


National Geographic, M.F.A. Design Internship 2003
The Andy Warhol Museum, Archival Internship 1999-2001


SCAD - Savannah College of Art & Design M.F.A. Design, 2001-2004
Lacoste School of the Arts, France, Summer 2002
University of Pittsburgh, B.A. Film Studies, 1995-1999

Say Hello!