MENU BRAD J. BERKNER

Résumé

A team-first design leader and UX product designer. Deep understanding of end-to-end design processes developing mobile and web design solutions including knowledge of design methodologies, hands-on skills, front-end development, and project management. Expert cross-functional collaboration with product management, engineering, marketing and executive teams to ensure smooth product delivery. Skilled ecommerce, brand marketing, consumer and enterprise product designer and digtial art director. Lead UX designer orchestrating end-to-end design of products for Digital Sales and Sales Enablement at IBM.

Core competencies

  • Design Leadership
  • UX Design
  • UI Design and Development
  • Digital Art Direction
  • Design for Sustainability
  • Interaction Design
  • Visual Design
  • Strategy
  • Research
  • DesignOps
  • Mobile Design
  • Responsive Design
  • Brand Marketing
  • Design Thinking
  • Project Management
  • Prototyping
  • Agile Development
  • Digital Marketing
  • Front-End Development
  • Information Architecture

Technical skills

  • Figma
  • Sketch
  • InVision
  • Adobe CS
  • HTML
  • CSS
  • SASS
  • CMS (multiple systems)
  • JavaScript
  • Mural
  • 3D design & animation
  • Motion graphics animation
  • Photography
  • Video
  • Typography
  • Drawing & illustration

Agile

  • Jira
  • Trello
  • Asana
  • Google analytics
  • Lean UX
  • IBM Garage Methods™
  • Technology trends
  • Competitive analysis
  • Data analysis
  • Data visualization
  • Presentation

Design research

  • IBM Design Thinking
  • A/B Testing
  • Surveys
  • Usability testing
  • Personas/proto-personas
  • User interviews
  • Task flows & user flows
  • Storyboarding
  • Journey mapping
  • Data analysis
  • Performance budgets

Experience

IBM 2019-present

CIO Digital Sales & Sales Enablement

Lead Design

  • Leads design across multiple projects and remote teams with varying priorities using Lean UX and IBM Garage™ methods
  • Simplifies complexity and prioritizes tasks in the workstream while managing multiple projects
  • Advocates for and builds with IBM’s Carbon Design System
  • Drives alignment through thoughtful communication and facilitating enterprise design thinking sessions
  • Experienced designing for systems using AI, ML, and NLP technology
  • Guides and collaborates as the Design for Sustainability Guild -Team Group lead helping to ensure participation, hit deadlines, and ensure quality of the work for the creation of the design for sustainability badge

Strategy

  • Developing strategies using IBM’s Enterprise Design Thinking–Hills exercise that align with overall business strategy and specifically OKRs
  • Helped identify and build upon Wagtail as an open-source CMS to build IBM Marketers Playbook
  • Orchestrate cross-functional collaboration to define strategy in projects like IBM’s My Cognitive Adviser
  • Ensured alignment with IBM standards as the Team heuristic lead for the Design for Sustainability guild

Coach/Mentor

  • IBM Blue Core Mentor badge recipient–mentor through IBM and externally
  • Mentor through IBM and externally
  • Creator of the peer mentor group to exchange ideas, discuss solutions, and dissect industry trends
  • Speaker presenting UX/UI Design methods and Enterprise Design concepts

Wrangler 2017-2019

Direct to Consumer Marketing Team

Owning the design process

  • Orchestrated digital design: UX design, UI design, digital art direction and the front-end workflow
  • Facilitated workshops and design reviews
  • Contributed UX design expertise for all onsite changes
  • Collaborated across departments while managing the digital design process

Directing digital marketing design initiatives

  • Researched, design, and develop messaging from concept to launch
  • Delivered best-in-class direct to consumer digital and in-store experiences for campaigns like ModCloth, Vans, and Wrangler ICONS™

Soccer.com 2013-2017

Digital Experience Team

Identified strategic growth opportunities

  • Influenced stakeholders to partner with Happy Cog Design Studio
  • Facilitated the reskin of Soccer.com increasing desktop sales by 12.7% and mobile sales by 23.6% over 3 months
  • Improved information architecture including site navigation, checkout process, and overall user experience • Collaborated to build and maintain a pattern library

Key contributor on “Project Endeavor”, replatforming 14 e-commerce sites

  • Worked in lock-step with external vendors and departments across the org: developers, merchandisers, marketers, and leadership
  • Guided design reviews on key functionality like mobile navigation, checkout flow, and apparel customization

Elon University 2009-2013

M.A. Interactive Media Program

Instructed & Mentored students seeking careers in the field of interactive media

  • Provided training in production process, problem solving, and professionalism
  • Taught courses, workshops, and independent studies covering topics: interactive design including responsive and mobile, photography, video, UX design and UX methods, and emerging technology
CNN • Senior Motion Graphics Designer 2009
Turner Sports / TNT / TBS • Senior Multimedia Designer 2008
CBS WBTV 3 • Broadcast Designer 2005-2007

Education

SCAD - Savannah College of Art & Design M.F.A. Design, 2001-2004
Lacoste School of the Arts, France, Summer 2002
University of Pittsburgh, B.A. Film Studies, 1995-1999

Internships

National Geographic, M.F.A. Design Internship 2003
The Andy Warhol Museum, Archival Internship 1999-2001

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