MENU BRAD J. BERKNER

Résumé

Lead Designer with over 15 years experience in digital media capitalizing on emerging technologies, developing strategic partnerships, crafting clear brand messaging, and driving customer engagement through best-in-class user experiences. Expert knowledge of production processes and in-depth experience monitoring industry trends.

Core Competencies

  • Design Leadership
  • Art Direction
  • UX Design
  • UI Design and Development
  • Design Thinking
  • Project Management
  • Problem Solving
  • Prototyping
  • Agile Development
  • Digital Marketing
  • Front-End Development
  • Information Architecture
  • Visual Communication

Technical Skills

  • Adobe CS
  • HTML
  • CSS
  • SASS
  • AEM CMS
  • Sketch
  • InVision
  • JavaScript
  • GitHub
  • Google Analytics
  • 3D Studio Max
  • Photography
  • Videography
  • Typography
  • Drawing

Experience

IBM 2019-present

CIO Digital Sales & Sales Enablement

Lead Design

  • Leads design innovation, transforming how it functions across remote teams with varying priorities using Lean UX and IBM Garage methods
  • Drives alignment through thoughtful communication and design thinking sessions

Strategize

  • Breaks down complexity into manageable blocks, while continuing to prioritize in a fast-moving environment
  • Collaborates in brainstorming big ideas and distilling them into actionable plans while facing organizational complexity
  • Engages in systems level thinking as an advocate for design systems when considering scale and prioritizing business goals

Coach/Mentor

  • Mentor for over one year and Blue Core Mentor badge recipient
  • Creator of the peer mentor group to exchange ideas, discuss solutions, and dissect industry trends
  • Mentorship(s) on-going one-on-one discussions and university presentations about Enterprise UX Design

Wrangler 2017-2019

Direct to Consumer Marketing Team

Champion of design at Wrangler

  • Orchestrating digital design: UX design, UI design, digital art direction and the front-end workflow
  • Facilitate workshops and design reviews
  • Contribute UX design expertise for all onsite changes
  • Collaborate across departments while managing the digital design process

Directing digital marketing design initiatives

  • Research, design, and develop messaging from concept to launch
  • Deliver best-in-class direct to consumer digital and in-store experiences for campaigns like ModCloth, Vans, and Wrangler ICONS™

Soccer.com 2013-2017

Digital Experience Team

Identified strategic growth opportunities

  • Influenced stakeholders to partner with Happy Cog Design Studio
  • Facilitated the reskin of Soccer.com increasing desktop sales by 12.7% and mobile sales by 23.6% over 3 months
  • Improved site navigation, checkout process, and overall user experience • Collaborated to build and maintain a pattern library

Key contributor on “Project Endeavor”, replatforming 14 e-commerce sites

  • Worked in lock-step with external vendors and departments across the org: developers, merchandisers, marketers, and leadership
  • Facilitated design reviews on key functionality like mobile navigation, checkout flow, and apparel customization

Elon University 2009-2013

M.A. Interactive Media Program

Instructed & Mentored students seeking careers in the field of interactive media

  • Training in production process, problem solving, and professionalism
  • Taught courses, workshops, and independent studies covering topics: interactive design including responsive and mobile, photography, video, UX design and UX methods, and emerging technology
CNN • Senior Motion Graphics Designer 2009
Turner Sports / TNT / TBS • Senior Multimedia Designer 2008
CBS WBTV 3 • Broadcast Designer 2005-2007

Internships

National Geographic, M.F.A. Design Internship 2003
The Andy Warhol Museum, Archival Internship 1999-2001

Education

SCAD - Savannah College of Art & Design M.F.A. Design, 2001-2004
Lacoste School of the Arts, France, Summer 2002
University of Pittsburgh, B.A. Film Studies, 1995-1999

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