Core Competencies

• Design Leadership
• Art Direction
• UX Design
• UI Design and Development
• Design Thinking
• Project Management
• Problem Solving
• Prototyping
• Agile Development
• Digital Marketing
• Front-End Development
• Information Architecture
• Visual Communication

Technical Skills

• Adobe CS
• HTML
• CSS
• SASS
• AEM CMS
• Sketch
• InVision
• JavaScript
• GitHub
• Google Analytics
• 3D Studio Max
• Photography
• Videography
• Typography
• Drawing

Experience

IBM 2019-present

CIO Digital Sales & Sales Enablement

Lead Design

• Leads design innovation, transforming how it functions across remote teams with varying priorities using Lean UX and IBM Garage methods
• Drives alignment through thoughtful communication and design thinking sessions

Strategize

• Breaks down complexity into manageable blocks, while continuing to prioritize in a fast-moving environment
• Collaborates in brainstorming big ideas and distilling them into actionable plans while facing organizational complexity
• Engages in systems level thinking as an advocate for design systems when considering scale and prioritizing business goals

Coach/Mentor

• Mentor for over one year and Blue Core Mentor badge recipient
• Creator of the peer mentor group to exchange ideas, discuss solutions, and dissect industry trends
• Mentorship(s) on-going one-on-one discussions and university presentations about Enterprise UX Design

Wrangler 2017-2019

Direct to Consumer Marketing Team

Champion of design at Wrangler

• Orchestrating digital design: UX design, UI design, digital art direction and the front-end workflow
• Facilitate workshops and design reviews
• Contribute UX design expertise for all onsite changes
• Collaborate across departments while managing the digital design process

Directing digital marketing design initiatives

• Research, design, and develop messaging from concept to launch
• Deliver best-in-class direct to consumer digital and in-store experiences for campaigns like ModCloth, Vans, and Wrangler ICONS™

Soccer.com 2013-2017

Digital Experience Team

Identified strategic growth opportunities

• Influenced stakeholders to partner with Happy Cog Design Studio
• Facilitated the reskin of Soccer.com increasing desktop sales by 12.7% and mobile sales by 23.6% over 3 months
• Improved site navigation, checkout process, and overall user experience • Collaborated to build and maintain a pattern library

Key contributor on “Project Endeavor”, replatforming 14 e-commerce sites

• Worked in lock-step with external vendors and departments across the org: developers, merchandisers, marketers, and leadership
• Facilitated design reviews on key functionality like mobile navigation, checkout flow, and apparel customization

Elon University 2009-2013

M.A. Interactive Media Program

Instructed & Mentored students seeking careers in the field of interactive media

• Training in production process, problem solving, and professionalism
• Taught courses, workshops, and independent studies covering topics: interactive design including responsive and mobile, photography, video, UX design and UX methods, and emerging technology

CNN • Senior Motion Graphics Designer 2009

Turner Sports / TNT / TBS • Senior Multimedia Designer 2008

CBS WBTV 3 • Broadcast Designer 2005-2007