Prior to the World Cup, I recognized an opportunity to make significant improvements to Soccer.com’s mobile site and overall user experience. Along with a few colleagues, we organized a “Sports Endeavors” team to mobilize our efforts in an expedited three-month time frame.
To that end, I identified Happy Cog, a front-end development and design firm that took immediate action to realize Sports Endeavors’ priorities.
During this time, we were trained in WebSphere and introduced to the front-end workflow for the new platform. We simultaneously “kept the lights on” and continued to support our current system. Sports Endeavors Inc. also invested in the project and brought in 60+ contractors who helped provide technical direction on the backend with our SAP integration.
We used daily SCRUM stand-ups to stay the course and identify any blockers. During this phase, we replatformed 14 e-commerces sites on to WebSphere Commerce. Many of the sites had specific business requirements. An example of this was our partnership with FIFA, where the developer and I had to call Switzerland on several occasions to provide updates and coordinate changes.
As we moved along with the replatform initiative, Part 2 of Project Endeavor was ramping-up. This was the redesign and CMS implementation of our core site Soccer.com. My manager, the Director of Ecommerce & Digital Marketing, led the charge. As part of his Digital Experience team, our team provided recommendations based on data from our current site and helped shape the (UX) user experience.