Résumé

Lead Designer with over 15 years experience in digital media capitalizing on emerging technologies, developing strategic partnerships, crafting clear brand messaging, and driving customer engagement through best-in-class user experiences. Expert knowledge of production processes and in-depth experience monitoring industry trends.

Core Competencies

  • Design Leadership
  • Art Direction
  • UX Methods and Design
  • UI Design and Development
  • Project Management
  • Problem Solving
  • Prototyping
  • Agile Development
  • Digital Marketing
  • Front-End Development
  • Information Architecture
  • Visual Communication

Technical Skills

  • Adobe CS
  • HTML
  • CSS
  • SASS
  • AEM CMS
  • Sketch
  • InVision
  • JavaScript
  • GitHub
  • Google Analytics
  • 3D Studio Max
  • Photography
  • Videography
  • Typography
  • Drawing

Experience

Wrangler 2017-present

Direct to Consumer Marketing Team
Championing design at Wrangler
  • Orchestrating digital design: UX design, UI design, digital art direction and the front-end workflow
  • Facilitate workshops and design reviews
  • Contribute UX design expertise for all onsite changes
  • Collaborate across departments while managing the digital design process
Directing digital marketing design initiatives
  • Research, design, and develop messaging from concept to launch
  • Deliver best-in-class direct to consumer digital and in-store experiences for campaigns like ModCloth, Vans, and Wrangler ICONS™

Soccer.com 2013-2017

Digital Experience Team
Identified strategic growth opportunities
  • Influenced stakeholders to partner with Happy Cog Design Studio
  • Facilitated the reskin of Soccer.com increasing desktop sales by 12.7% and mobile sales by 23.6% over 3 months
  • Improved site navigation, checkout process, and overall user experience • Collaborated to build and maintain a pattern library
Key contributor on “Project Endeavor”, replatforming 14 e-commerce sites
  • Worked in lock-step with external vendors and departments across the org: developers, merchandisers, marketers, and leadership
  • Facilitated design reviews on key functionality like mobile navigation, checkout flow, and apparel customization

Elon University 2009-2013

M.A. Interactive Media Program
Instructor & Mentored students seeking careers in the field of interactive media
  • Training in production process, problem solving, and professionalism
  • Taught courses, workshops, and independent studies covering topics: interactive design including responsive and mobile, photography, video, UX design and UX methods, and emerging technology
CNN • Senior Motion Graphics Designer 2009
Turner Sports / TNT / TBS • Senior Multimedia Designer 2008
CBS WBTV 3 • Broadcast Designer 2005-2007

Internships

National Geographic, M.F.A. Design Internship 2003
The Andy Warhol Museum, Archival Internship 1999-2001

Education

SCAD - Savannah College of Art & Design M.F.A. Design, 2001-2004
Lacoste School of the Arts, France, Summer 2002
University of Pittsburgh, B.A. Film Studies, 1995-1999

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